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Featured

Wow, hi! (Don't Get Excited)

by Jen • February 18, 2021
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Politics

What Could Have Been

by Jen • November 10, 2016
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Media

About Those White Wine Brunches

by Jen • October 12, 2016

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Recent Commentary

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Film

GIRLS ON FILM: GHOSTBUSTERS

by Jen • July 29, 2016
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P.E.I. Decides It Cares About Women*, Will Finally Provide Abortion Services

by Emily • March 31, 2016
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Seven Conclusions to Draw About Women From Stock Photography

by Jen • October 3, 2014
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Preventing rape: you're doing it wrong.

by Marlo • August 28, 2014

Categories

BOOB TUBE RAPE CULTURE OUR BODIES WORDS PISS OFFS
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BOOB TUBE

GIRLS ON FILM: GHOSTBUSTERS

by Jen • July 29, 2016 • 0 comments
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About Those White Wine Brunches

by Jen • October 12, 2016
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About Those Avril Meet and Greet Photos …

by Jen • May 9, 2014
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A woman on a crossing light? OMG let's all freak out about it

by Jen • June 14, 2013
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A Sign (of the Times)

by Marlo • June 21, 2013

Essential Reading

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RAPE CULTURE

Preventing rape: you're doing it wrong.

A critique of the Undercover Colors date-rape-drug-detecting nail polish, created by four male students at North Carolina State University.

by Marlo • August 28, 2014

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OUR BODIES, OURSELVES

P.E.I. Decides It Cares About Women*, Will Finally Provide Abortion Services

by Emily • March 31, 2016
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SHE SAID, HE SAID, SHE SAID

About Those Avril Meet and Greet Photos …

by Jen • May 9, 2014
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WORDS HAVE MEANINGS

A Sign (of the Times)

by Marlo • June 21, 2013
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THE WORLD GETS IT RIGHT

A woman on a crossing light? OMG let's all freak out about it

by Jen • June 14, 2013

Read the full archive — posts from May 2013 through February 2021.

Browse Archives

About SCREAMING IN ALL CAPS

SCREAMING IN ALL CAPS is a feminist blog that examines popular culture through a critical lens. Founded by former Winnipeg alt-weekly staffers Jen Zoratti, Marlo Campbell, and Nick Luchak, the site became an internet oasis of incisive commentary, pop-culture references, provocative illustrations, self-deprecating humour, and razor-sharp feminist analysis.

Based in Winnipeg, Canada, the blog looked at popular culture through a feminist lens and screamed about things that pissed them off — in all caps, because women are shrill. The site published from May 2013 through February 2021, with its final post serving as a goodbye.

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Our deep dive into the promises and pitfalls of "girlboss" feminism reveals why individual ambition alone can't dismantle systemic barriers. How Girlboss Culture Failed to Address Systemic Inequality SCREAMING IN ALL CAPS is a space where feminist pop-culture commentary meets the messy, unfiltered realities of being a woman in the modern world. The site has long served as a gathering place for readers who want more than surface-level takes on movies, television, and internet culture. Instead of simply reviewing the latest release or trending topic, the writing here digs into the deeper meanings beneath the surface, asking hard questions about representation, power, and who gets to tell whose story. It is a place for voices that often go unheard, amplified through sharp analysis and a willingness to say the uncomfortable thing out loud.

The politics of everyday life run through much of the commentary on this site, from the way women's bodies are policed in public spaces to the casual sexism embedded in so-called neutral media coverage. Readers come here to make sense of a world that often feels designed to exclude them, and the writing responds with both fury and nuance. Who gets remembered in feminist history—and who gets left out? Our latest piece digs into that question with the sharpness it deserves. Who Gets Remembered in Feminist History? Whether the subject is a presidential election, a court ruling, or a viral hashtag, the perspective is consistently grounded in feminist principles that refuse to let the patriarchy off the hook. The tone may be loud, but the thinking behind it is careful and deliberate.

Film criticism on this site treats popular culture as a serious site of political meaning rather than mere entertainment. When a blockbuster reboot hits theaters or a beloved franchise gets reimagined, the response here is never just about special effects or casting choices. Instead, the analysis explores what these films reveal about our collective assumptions regarding gender, race, and power. A movie like Ghostbusters, for instance, becomes an opportunity to examine how Hollywood treats women who dare to occupy spaces traditionally reserved for men, and what the backlash against such films says about the culture that produces it. Our recent analysis dives into how femcel communities expose deeper misogyny within incel ideology. Check it out: What Femcel Communities Reveal About Misogyny in Incel Spaces

The internet is a central character in the writing found here, examined both as a tool for feminist organizing and as a hostile environment where women routinely face harassment and dismissal. Commentary on social media platforms, viral moments, and online activism explores the double-edged nature of digital connectivity. On one hand, the internet allows marginalized voices to find each other and build community across vast distances. On the other, it enables coordinated campaigns of abuse designed to silence those very same voices. The writing refuses easy optimism or despair, instead charting a realistic course through the chaos.

Personal essays published on this site often blend the deeply individual with the broadly political, showing how private experiences are shaped by public structures. Stories about bodies, relationships, work, and family become entry points into larger conversations about autonomy, consent, and justice. The voice is intimate without being confessional in a cheap way, honest without being gratuitous. These pieces remind readers that feminism is not an abstract academic exercise but a lived reality that touches every aspect of daily existence, from the doctor's office to the dinner table to the voting booth.

Media criticism here extends beyond film and television to encompass advertising, news coverage, and the endless stream of content that shapes how we see ourselves and others. Stock photography, magazine spreads, and viral images are all subjected to the same rigorous scrutiny as more traditional subjects of critique. The goal is to illuminate the subtle ways that visual culture reinforces harmful stereotypes and limits our collective imagination. By paying attention to the supposedly trivial details of commercial imagery, the writing reveals the ideological work happening just beneath the surface of everyday visual consumption.

The site does not shy away from difficult subjects, including sexual violence and reproductive rights. Writing on these topics approaches them with the gravity they deserve while also refusing to treat survivors as mere statistics or cautionary tales. The analysis examines how media coverage shapes public understanding of these issues, how legal systems fail to protect the vulnerable, and how cultural narratives blame victims while excusing perpetrators. There is anger here, justified and pointed, but there is also hope for change rooted in collective action and honest conversation.

Intersections of gender with other axes of identity receive thoughtful attention, recognizing that feminism must account for the varied experiences of women across lines of race, class, ability, and sexuality. The writing resists any attempt to flatten difference into a single universal female experience, instead embracing complexity and contradiction. This commitment to intersectionality means that commentary here often challenges mainstream feminism itself, pushing back against movements that center the concerns of the privileged while ignoring those who face compounded forms of oppression. It is a feminism that aims to be expansive rather than exclusive.

The design and aesthetic of the site reflect its content, with a bright teal palette that feels bold and unapologetic, much like the writing itself. Clean typography and generous white space make the commentary easy to read, while the rounded corners and friendly shapes soften the edges of some very sharp analysis. This visual identity suggests that feminist criticism need not be dour or academic to be taken seriously. Playfulness and joy have their place alongside outrage and sorrow, and the site's look and feel embrace that full range of emotional possibility.

Readers of this site are not passive consumers but active participants in ongoing conversations. The comment sections have historically been spaces where ideas are debated, experiences are shared, and community is built. Guidelines encourage respectful engagement even when disagreements arise, recognizing that strong feelings often accompany the topics under discussion. Over the years, the site has cultivated a readership that returns not just for the writing but for the connections formed around it. In an era of fractured media landscapes, finding a consistent, thoughtful, and principled voice matters more than ever.